Dominos Guide

Bellissima! Guerlain by Emilio Pucci Meteorites Powder I am a sucker for pretty packaging, which is why I've been excited about the partnership between Guerlain and Emilio Pucci ever since...

Pucci and Guerlain Create Cosmetics This May, Emilio Pucci is branching out to create a a five unit, limited edition color cosmetics collection created by their sister c...

I have always loved Pucci prints, so I welcome any foray that the Italian brand makes into beauty. (Have you seen the Guerlain by Emilio Pucci makeup? It’s really lovely.) Now, the brand that helped define ’60s fashion is going back to its roots with a “new” fragrance. According to Women’s Wear Daily, Pucci is releasing a reformulated version of its first fragrance, called Vivara, in the Fall.

The original Vivara was launched in 1966 but has been unavailable for about two decades. Though the new scent will have the same name, it has been reimagined for the modern market. According to WWD:

“The fragrance is an amazing re-edit of the original Vivara,” said Laudomia Pucci, daughter of Emilio Pucci and vice president and image director for the fashion house. “It has a powerful attitude and personality, feminine sensitivity and strong cachet with its packaging.”

The scent sounds very Italian and romantic: It will have topnotes of galbanum, Italian bergamot, and amaretto with elements of jasmine, narcissus flower, Florentine Iris, and more. It will be available starting in September at high-end department stores, including Saks Fifth Avenue and Neiman Marcus. The eau de parfum will be available in a 50-milliliter bottle ($85) and a 80-milliliter bottle for $110.

What's Your Signature Scent? Ever since I was a little girl I've loved the smell of Anais Anais by Cacharel. My mother always had a bottle in her bathroom growin...

The Perfect Summer Scent? Are you searching for the perfect Summer scent? Consider the ultra-clean Perfect Veil from Creative Scentualization. This crisp fragr...

Prince Launching a Signature Scent From the Super Bowl to signature fragrances, Prince, apparently, can do it all. According to the British music mag NME, Prince is lau...

Do You Have a Signature Look? Here's Vogue editor Anna Wintour with her daughter, Bee Shaffer, at the Chanel couture show in Paris. Anna is known for her chic bob,...

Pucci's Precious Vivara Eau de Parfum In celebration of the 60th anniversary of Pucci, the design house has just re-launched a 1966 fragrance called Vivara Eau de Parfum. ...

Which Italian Runway Hairstyle Do you Like Best? This week all of the fashion lovers headed to Italy for Milan Fashion Week. There certainly weren't as many shows as in New York or...

Coach the Fragrance is Finally Here!

Bryant Park Reeks of Fashion