Frédéric Fekkai's New Coiff Line

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One of my favorite haircare brands is Frédéric Fekkai, and the wonderfully uncomplicated line just keeps the innovations coming. On the heels of the new More line, Fekkai is bringing us even more.

According to Women’s Wear Daily, the brand is launching a new line called Coiff in September. The eight styling products — specialized for the pre-style, style, and finish steps — will smell like tea and violet leaves. More from WWD:

Designed to be mixed and layered, each formula contains UV and environmental protection with sunflower and moring seed extract. Other ingredients include hibiscus protein used to strengthen and condition hair, polymers to help the hold, panthenol used as a deep conditioner, and rice and jojoba proteins to help restore and maintain the hair’s moisture balance.

The Coiff line — love the name — sounds like a luxurious way to keep my hair healthy while also indulging my styling-products jones. It include a finishing creme, a pre-style heat protectant, and more. Coiff will be available at Fekkai salons, Neiman Marcus, Nordstrom, Sephora, Saks Fifth Avenue, and other retailers.

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