Britney Spears Curious Heart

Britney Wants You to "Believe" First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In Octobe...

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Although Britney Spears may not be making the best choices in her personal life, she sure hasn’t skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let’s be clear about one thing. This “new” scent, Curious Heart ($49.50), isn’t really new — it’s a limited-edition version of her older juice Curious, with a tattoo-inspired bottle and a modified name.

Here’s the gimmick: When you purchase a bottle, you receive a membership card which directs you to the website. There, you enter a password to become eligible to win various prizes each month. I’d say that’s some pretty clever marketing from Britney’s people — especially throwing the word “heart” in the title right before Valentine’s Day. But with her personal life in disarray, I keep wondering whether this is enough to pique shoppers’ curiosity.

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Britney and Paris Advertise with Magic and Feathers Both Britney and Paris are just weeks away from launching their new fragrances. Can you contain yourself? Yeah, so can I. Still, I t...

Jamie Lynn Spears at the Kids' Choice Awards As you all may have noticed, Saturday was the Nickelodeon Kids' Choice Awards. We think that Jamie Lynn Spears looked like a shining...

Scent of A… Well, You Can Figure Out The Rest The Beauty Brains turned me on (heh) to a new fragrance called Vulva Original ($30). Yep, Vulva. According to the website—which is ...

Part I, Heart-Shaped Faces

Sugar Makes The Heart Grow Fonder

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